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Case 04

Creating a Financial App to Empower Youth

Fintech

A Financial app that Helps Youth Learn, Save, and Grow.

Helping Youth Build Smart Financial Habits Through Simplicity, Learning, and Gamified Experiences

Project Overview

A financial app designed to help youth learn about money, build smart saving habits, and grow their financial skills through interactive tools and challenges. It empowers teens to manage allowances, set goals, and track spending, with parental oversight built in.

Problem Statement

Many youth grow up with little understanding of money management, leading to poor financial habits later in life. Existing tools are often too complex or not engaging enough for young users. There’s a need for a simple, fun, and educational app that helps teens learn the basics of saving, spending, and financial responsibility from an early age.

[Industry]

Fintech

[My Role]

UX Research

[Platforms]

IOS and Android

[Timeline]

Jun 2024- Nov 2024

Process

01 Market Research

Analyzed existing financial education tools for youth to identify gaps and opportunities.

Studied competitor features, pricing models, and engagement strategies.

Evaluated trends in youth banking, parental controls, and gamified learning.

01 Market Research

Analyzed existing financial education tools for youth to identify gaps and opportunities.

Studied competitor features, pricing models, and engagement strategies.

Evaluated trends in youth banking, parental controls, and gamified learning.

01 Market Research

Analyzed existing financial education tools for youth to identify gaps and opportunities.

Studied competitor features, pricing models, and engagement strategies.

Evaluated trends in youth banking, parental controls, and gamified learning.

02 User Research

Interviewed parents and teens to understand financial habits, challenges, and motivations.

Conducted focus groups with youth to observe how they think about money and interact with financial concepts in a playful setting.

Identified key needs: simplicity for youth, oversight for parents, and motivation through rewards.

02 User Research

Interviewed parents and teens to understand financial habits, challenges, and motivations.

Conducted focus groups with youth to observe how they think about money and interact with financial concepts in a playful setting.

Identified key needs: simplicity for youth, oversight for parents, and motivation through rewards.

02 User Research

Interviewed parents and teens to understand financial habits, challenges, and motivations.

Conducted focus groups with youth to observe how they think about money and interact with financial concepts in a playful setting.

Identified key needs: simplicity for youth, oversight for parents, and motivation through rewards.

03 Product Strategy

Defined core features: allowance tracking, savings goals, educational challenges, and parent controls.

Mapped out all the features that will be included for the youth and parents.

Aligned features with key values: safety, learning, and habit-building.

03 Product Strategy

Defined core features: allowance tracking, savings goals, educational challenges, and parent controls.

Mapped out all the features that will be included for the youth and parents.

Aligned features with key values: safety, learning, and habit-building.

03 Product Strategy

Defined core features: allowance tracking, savings goals, educational challenges, and parent controls.

Mapped out all the features that will be included for the youth and parents.

Aligned features with key values: safety, learning, and habit-building.

04 Wireframes

Created low-fidelity wireframes to map out key screens and user flows.

Validated layouts through early feedback from parents and youth.

Created a prototype to help visualize the user experience, test core features with youth, and gather early feedback for refinement.

04 Wireframes

Created low-fidelity wireframes to map out key screens and user flows.

Validated layouts through early feedback from parents and youth.

Created a prototype to help visualize the user experience, test core features with youth, and gather early feedback for refinement.

04 Wireframes

Created low-fidelity wireframes to map out key screens and user flows.

Validated layouts through early feedback from parents and youth.

Created a prototype to help visualize the user experience, test core features with youth, and gather early feedback for refinement.

Outcome

92% of youth in testing showed sustained interest, validating the concept and interaction design.
Positive feedback in all focus groups, confirming the app’s relevance and need.
70% of youth preferred the app experience over traditional allowance methods like cash or spreadsheets.

Key Learnings

youth Need Simplicity, Not Simplification

Designing for youth means clarity and structure not dumbing things down. Simple visuals, clear actions, and rewarding feedback loops make a big difference.

youth Need Simplicity, Not Simplification

Designing for youth means clarity and structure not dumbing things down. Simple visuals, clear actions, and rewarding feedback loops make a big difference.

youth Need Simplicity, Not Simplification

Designing for youth means clarity and structure not dumbing things down. Simple visuals, clear actions, and rewarding feedback loops make a big difference.

Gamification Drives Learning

Interactive elements like goals, rewards, and progress tracking significantly improved engagement and reinforced financial concepts.

Gamification Drives Learning

Interactive elements like goals, rewards, and progress tracking significantly improved engagement and reinforced financial concepts.

Gamification Drives Learning

Interactive elements like goals, rewards, and progress tracking significantly improved engagement and reinforced financial concepts.

Visibility Over Control

Parents want to stay informed without needing to manage every step, transparency matters more than full control.

Visibility Over Control

Parents want to stay informed without needing to manage every step, transparency matters more than full control.

Visibility Over Control

Parents want to stay informed without needing to manage every step, transparency matters more than full control.

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