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Case 02

Creating a Financial app for Freelancers and SMEs

Fintech

Bridging Personal and Business Finance for a Simpler, Smarter Payment Experience

Building a Digital Wallet for Freelancers and the Self-Employed to Drive Simplicity, Trust, and Financial Freedom

Project Overview

A digital wallet designed to help self-employed individuals easily send and receive money online, offering a flexible solution for those who want to manage payments on their own terms.

Problem Statement

Self-employed individuals often struggle with managing payments efficiently. Traditional banking solutions are not tailored to their needs—freelancers, gig workers, and small business owners face delays, high fees, and a lack of flexible tools to send and receive money easily. There’s a need for a simple, reliable digital wallet that empowers them to pay and get paid on their terms.

[Industry]

Fintech

[My Role]

Product Research

[Platforms]

IOS and Android

[Timeline]

May 2023- August 2023

Process

01 Market Research

Analyzed existing digital wallet solutions and their limitations for self-employed individuals.

Studied fintech trends targeting freelancers, gig workers, and small business owners.

Identified gaps in accessibility, flexibility, and user experience in current offerings.

01 Market Research

Analyzed existing digital wallet solutions and their limitations for self-employed individuals.

Studied fintech trends targeting freelancers, gig workers, and small business owners.

Identified gaps in accessibility, flexibility, and user experience in current offerings.

01 Market Research

Analyzed existing digital wallet solutions and their limitations for self-employed individuals.

Studied fintech trends targeting freelancers, gig workers, and small business owners.

Identified gaps in accessibility, flexibility, and user experience in current offerings.

02 User Research

Conducted surveys with freelancers and gig workers to understand their payment habits and pain points.

Held in-depth interviews to uncover daily challenges related to sending and receiving money.

Discovered a strong need for faster transactions, lower fees, and better tracking of income/expenses.

02 User Research

Conducted surveys with freelancers and gig workers to understand their payment habits and pain points.

Held in-depth interviews to uncover daily challenges related to sending and receiving money.

Discovered a strong need for faster transactions, lower fees, and better tracking of income/expenses.

02 User Research

Conducted surveys with freelancers and gig workers to understand their payment habits and pain points.

Held in-depth interviews to uncover daily challenges related to sending and receiving money.

Discovered a strong need for faster transactions, lower fees, and better tracking of income/expenses.

03 Design Solution

Defined the core user journey from onboarding to completing transactions.

Mapped out key features that can help freelancers and gig workers in theire day to day life

Created simplified user flows to ensure fast, intuitive navigation with minimal steps.

03 Design Solution

Defined the core user journey from onboarding to completing transactions.

Mapped out key features that can help freelancers and gig workers in theire day to day life

Created simplified user flows to ensure fast, intuitive navigation with minimal steps.

03 Design Solution

Defined the core user journey from onboarding to completing transactions.

Mapped out key features that can help freelancers and gig workers in theire day to day life

Created simplified user flows to ensure fast, intuitive navigation with minimal steps.

04 Wireframes

Translated user flows into structured screens to outline key features and actions.

Gathered feedback through usability testing and refined the design based on user input.

Used wireframes as a tool to validate feature relevance and user logic before development.

04 Wireframes

Translated user flows into structured screens to outline key features and actions.

Gathered feedback through usability testing and refined the design based on user input.

Used wireframes as a tool to validate feature relevance and user logic before development.

04 Wireframes

Translated user flows into structured screens to outline key features and actions.

Gathered feedback through usability testing and refined the design based on user input.

Used wireframes as a tool to validate feature relevance and user logic before development.

Outcome

Identified a clear market gap, confirming strong demand for a wallet built specifically for freelancers and self-employed users.
Prioritized high-impact features like instant transfers, simplified payment requests, and income tracking for MVP rollout.
Created a validated roadmap, aligned with real user needs and ready for prototyping and testing.

Key Learnings

One Size Doesn’t Fit All

General-purpose wallets miss the mark for freelancers, they need tools tailored to their work style and cash flow.

One Size Doesn’t Fit All

General-purpose wallets miss the mark for freelancers, they need tools tailored to their work style and cash flow.

One Size Doesn’t Fit All

General-purpose wallets miss the mark for freelancers, they need tools tailored to their work style and cash flow.

Simplicity Is Power

Users value speed and clarity over complexity. The fewer steps it takes to get paid, the better the experience.

Simplicity Is Power

Users value speed and clarity over complexity. The fewer steps it takes to get paid, the better the experience.

Simplicity Is Power

Users value speed and clarity over complexity. The fewer steps it takes to get paid, the better the experience.

Trust Is a Feature

For self-employed users, confidence in transaction reliability and transparency is just as important as functionality.

Trust Is a Feature

For self-employed users, confidence in transaction reliability and transparency is just as important as functionality.

Trust Is a Feature

For self-employed users, confidence in transaction reliability and transparency is just as important as functionality.

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