About

About me

Hi, I'm Fouad, a Product Strategist with a passion for crafting seamless, intuitive digital experiences.
I specialize in aligning business goals with user needs to create scalable, data-driven products. With expertise in market research, competitive analysis, and roadmap development, I drive growth and innovation through strategic, user-focused decisions.

Knowing how people will use something is essential.

-Don Norman

What Can I Do

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

Experience

areeba

UX Strategist

June 2022- Current

Beirut, Lebanon

Embedded research into roadmaps to reduce rework and boost launch success.

Built a scalable research framework to accelerate product team decisions.

Influenced product strategy and prioritization through research-driven insights.

areeba

UX Strategist

June 2022- Current

Beirut, Lebanon

Embedded research into roadmaps to reduce rework and boost launch success.

Built a scalable research framework to accelerate product team decisions.

Influenced product strategy and prioritization through research-driven insights.

areeba

UX Strategist

June 2022- Current

Beirut, Lebanon

Embedded research into roadmaps to reduce rework and boost launch success.

Built a scalable research framework to accelerate product team decisions.

Influenced product strategy and prioritization through research-driven insights.

Freelance Marketer

Marketing Specialist

Jan 2019- May 2023

Harissa, Lebanon

Freelance Marketer

Marketing Specialist

Jan 2019- May 2023

Harissa, Lebanon

Freelance Marketer

Marketing Specialist

Jan 2019- May 2023

Harissa, Lebanon

Decathlon

Sales Specialist

Nov 2017 - Aug 2021

Dbayeh, Lebanon

Decathlon

Sales Specialist

Nov 2017 - Aug 2021

Dbayeh, Lebanon

Decathlon

Sales Specialist

Nov 2017 - Aug 2021

Dbayeh, Lebanon

FNB

Internship

Aug 2017 - Sep 2017

Jounieh, Lebanon

FNB

Internship

Aug 2017 - Sep 2017

Jounieh, Lebanon

FNB

Internship

Aug 2017 - Sep 2017

Jounieh, Lebanon

Licenses & Certifications

Certifications

AI for Designers

IxDF Educational Codex

Certifications

AI for Designers

IxDF Educational Codex

Certifications

AI for Designers

IxDF Educational Codex

Certifications

UX Management: Strategy and Tactics

IxDF Educational Codex

Certifications

UX Management: Strategy and Tactics

IxDF Educational Codex

Certifications

UX Management: Strategy and Tactics

IxDF Educational Codex

Certifications

Journey Mapping

IxDF Educational Codex

Certifications

Journey Mapping

IxDF Educational Codex

Certifications

Journey Mapping

IxDF Educational Codex

Certifications

User Research – Methods and Best Practices

IxDF Educational Codex

Certifications

User Research – Methods and Best Practices

IxDF Educational Codex

Certifications

User Research – Methods and Best Practices

IxDF Educational Codex

Certifications

Emotional Design — How to Make Products People Will Love

IxDF Educational Codex

Certifications

Emotional Design — How to Make Products People Will Love

IxDF Educational Codex

Certifications

Emotional Design — How to Make Products People Will Love

IxDF Educational Codex

Select this text to see the highlight effect